Client
Magic Mind
Industry
Health Beverage
Services
Brand Consultation
Year
2023
Facilitated board member relationships, guided corporate message development, synthesized complex concepts, expanded marketing outreach, worked with cross-disciplinary creative teams to assure consistency in message and strategy across several corporate divisions.
Project Solution
Research, writing and image-sourcing, focused on important figures in the design world, to create strategic editorial content for 1stDibs' on-line magazine.
The Message
Objective
No matter how much our technology has evolved past the typewriter, our commitment to sitting all day in this 90-90-90 position is the same today. And we've suffered tremendously for it.
Visibility Approach
Selective
There’s a very good chance you’re reading this while sitting in what you hoped would be The Perfect Ergonomic Chair. The melded-foam seat is lovingly cupping your buttocks while holding your thighs just so. The lumbar support is brawny, the armrests adjustable. And you’re holding yourself to the prescribed 90-degrees—arms, hips, knees, all at that sharp right angle.