We implemented the department strategy of getting resources to members by creating our Hotline/resource website. I then led the team to create downloadable collateral, blogs, social content, and e-book solutions and videos that we distributed to members via email, our 24/7 hotline, and social channels.
Project Solution
Skills and work include finding a brand’s image, aesthetic, and target audience, influencer marketing, planning, researching trends, imagery and photography, designing, copywriting for socials, editorial, and campaigns, building out emails and marketing campaigns using software like Salesforce and Mailchimp, deploring the campaigns, deep-diving into analytics and insights, and using the analytics to positively affect the brand image, business, content, and marketing overall.
All vendor deliverables are carefully designed to meet the needs of the individual brand, the brand’s guidelines, brand aesthetic, and entice the target audience. This includes all flyers, brochures, posters, email graphics, influencer PR gifting, brand promotions, packaging brand inserts, brand cards, social posts, and any other marketing collateral needed. Industries worked with: hospitality, retail, food & beverage, fashion, beauty, and sports.
The Message
Objective
When working with a brand, all platforms are continuously updated to keep followers engaged with stories, posts, videos, reels, and interactive collateral, like polls, reposts, giveaways, lives, sponsorships, etc. Keeping up with all social trends per industry working with, she knows of the best content to post, explores new content ideas, has expertise in influencer marketing, and can continue to help grow a brand’s platform.
Visibility Approach
Selective
All event flyers and invitations are designed to coordinate with each brand’s guidelines, aesthetic, target audience, brand partnership, sponsor, and event itself.