During the early days of its launch, it was a challenge to get the exposure this start-up company deserved. Visibility was hired to provide a strategic roadmap for SEO and digital marketing. We were tasked with the responsibility to improve Google rankings and traffic to the website. We executed multiple marketing campaigns and assisted with website maintenance throughout the duration of our engagement.
Project Solution
In less than one year, Icy Breeze was ranked in Google for over 3,100 keyword terms, including over 1,200 first page rankings. These search engine rankings generate thousands of website visitors each month and tens of thousands in revenue each year.
One noteworthy content marketing success was a blog post we created, titled. How to Keep Your Dog Cool In a Locked Car. This one post helped Icy Breeze get ranked for over 80 long-tail keywords related to keeping pets cool or safe.
The Message
Objective
Paraffin wax is a by-product of the oil purification process. Through a dewaxing process that crude oil undergoes, paraffin wax is derived and is then processed further for use in products. Today, petroleum-based paraffin wax can be found in candles, wax paper, polishes, cosmetics, and electrical insulators, among other commercial items.
Design Approach
Selective
Digital marketing strategy, Content Marketing & copywriting, Search engine optimization, Link building, Public relations outreach, Website maintenance, Social media marketing, Facebook page management, Marketing consulting.