Have you ever struggled to create a social media post? We’ve been there. On the days when you’re feeling uninspired, having content pillars to reference can be a huge help!
Worldwide
Content pillars are 3 to 5 topics your brand will consistently discuss, amplify, and create content for on social media. As social media strategist Malakh Jibril explains, “You might hear them called content categories or content buckets. They all mean the same thing.”
First, content pillars will help you get clarity on your niche. Being an expert in one area or a few specific things will help your audience grow faster.
When Jibril first started his business, he was primarily focused on SEO and Website Design. As his community grew, he was able to incorporate social media and entrepreneurship pillars into his overall strategy.
“A good way to think about this is an upside-down pyramid. The more focused and niched you are in the beginning, the easier time you’ll have growing an audience of people that trust and love you. And then you can expand to other subjects.”
Another reason why content pillars for social media are important? They make planning your content so much easier!
Rather than scrambling to create last-minute posts, you can use your content pillars to strategically build your content calendar for the month ahead.
• An independent bookstore could focus primarily on new book releases, indie authors, cosy reading spots, and local coffee shops.
• A birth worker’s content pillars could be nutrition during pregnancy, self-love, and yoga.
• A marketing strategist could focus on entrepreneurship, marketing tips, and mental health.
• A fashion content creator’s pillars could be street style, body positivity, beauty, and mindset
Ready to create a killer content strategy? Discover how Malakh Jibril uses content pillars.
